You may wonder, “What actually is SEO?”. Or you probably know that SEO stands for Search Engine Optimisation. But does knowing what SEO stands for tell you what it is? To give a simple definition, SEO is configuring a website to get the most amount of traffic from organic searches. But now you are probably wondering “Is that like car traffic?” or “Is organic searching, searching the internet for organics?” We can answer these questions too, just a little later on.

Is your website getting enough traffic?

Acacia Street can help you to achieve a better page ranking by analysing your website and applying our SEO techniques to your website. Applying a good SEO strategy will improve the quality of your website and the amount of traffic from organic searches.

I Want To Be Found

How SEO Works

SEO works by letting the search engines know what your page is about. Say for example, you were selling red apples. You would put as much content about red apples on the page as possible. Things like headings, pictures and body text, would all tell the search engine that your page is about red apples. The search engine would look at the code and see that you are writing about red apples and index the page to remember that your page is about red apples. When someone searches the internet for red apples, the search engines go through their index and find everything that is about red apples. It will then rearrange that information in the most useful way that shows which pages would most likely be about red apples.

Tricks and Games

No, we’re not going to tell you how to cheat at SEO. We only provide what is known as “white hat” techniques, the opposite being “black hat”. Black hat techniques use methods to trick people into coming to their page, usually when that page has nothing to do with the subject. The search engines have rules that need to be followed for good SEO. If those rules are broken, you could probably find your page a lot further down the list, or removed from the list entirely.

The SEO game rules that are set by the search engines get changed occasionally. So you might be getting the a top 3 result in the search engine results page (SERP), but the rules change suddenly and your page drops 10 spots. That could mean a big loss of potential traffic for you. These rules are usually applied to stop some black hat techniques which can level the playing field a little more.

What to do and what not to do

The best way to start is to pick a topic that you want to write about. We’ll go back to red apples again. Make sure your images are of red apples or something relevant to red apples. Your heading and title of the page should have “red apples” in them. Take care in how many times you use “red apples” on the page. If you look like you’re repeating the words “red apples” everywhere, the search engines can recognise this and will penalise you in the SERP. This technique is called keyword stuffing, an old way of getting noticed by search engines.

This is just a simple example of how you can improve your SEO for your page. If you’d like us to help you any further, send us an email

SEO Terms and Jargon

Analytics
Tools that can gather information from your visitors that can then be used to optimise the site.
Bounce Rate
The amount of traffic that leaves your page after seeing one page.
Organic Searches
The list of webpages that suit the search term used. The opposite being when a page appears at the top because that page is advertised.
Robots and Spiders
Robots and Spiders are the programs that look through each website and analyse the information for SERP
Search Engines
Google, Bing and Yahoo! are the 3 most used search engines worldwide.
SERP
Search Engine Results Page. What you see when you search for something on a search engine.
Traffic
The amount of visitors that go to your website.